Crown Trade – The Science To Deliver The Right Paint For The Job

19th of January, 2012 Bookmark and Share
Crown Trade has produced a new video highlighting the science behind its premium products – and how their formulations offer specifiers the necessary qualities to deliver the right paint for the job.

Utilising the latest in technology, Crown Trade’s systems are designed to offer optimum performance and support the exact needs of individual environments - with a scientific approach ensuring a fit-for-purpose application.

Systems featured in the video include Crown Trade Clean Extreme, which offers exceptional cleanability and measures up to extensive and rigorous cleaning regimes.
With the choice of Scrubbable Matt or Durable Acrylic Eggshell Finish, Clean Extreme’s performance and durability attributes ensure the range is compatible with NHS cleaning regimes - and also offers the opportunity to extend maintenance cycles.
For hygiene sensitive areas including food preparation and healthcare environments, Crown Trade Steracryl Antibacterial paint utilises the natural power of silver to limit the growth of problem bacteria including MRSA, Salmonella and E.Coli, supporting optimum hygiene performance.

The system is specially formulated with a scrubbable finish to enhance hygiene performance in these areas, when supported with a stringent cleaning regime.

In environments where mould can form, Crown Trade Steracryl Mould Inhibiting paints - available in Matt and Durable Acrylic Eggshell formulations - limit the growth of mould spores, especially in areas subject to heavy condensation such as bathrooms or kitchens. The qualities of this system also make it the ideal choice for void or empty properties.

Finally, the film shows Crown Trade Timonox flame retardant paints put to the test in a lab environment.

The footage shows how the system can help buy precious time for evacuation and save lives.

Debbie Orr, Crown Trade Senior Brand Manager, said: “This video brings to life the qualities that make our products trusted, time-proven and technologically advanced.

“Whatever the project, Crown Trade provides an effective solution to meet the demands of today’s modern environments – delivering the right paint for the job - with the reassurance of more than 200 years’ experience in every can.”

View the film at

For further information please contact the Crown Trade Customer Relations Team. Tel: 0845 389 9583, email or visit


Notes To Editors

Jo Foster
Press release issued by Jane Shepherd, Shepherd PR Limited, 01538 308685/308099. Mobile 07985 129315 Email