Candle Shack Announce Their 2011 Best Selling Scented Candle Fragrances


27th of November, 2011 Bookmark and Share
Candle Shack, a UK based manufacturer of hand-made natural soy wax candles, has today announced its best selling candle fragrances for 2011. Traditional favourites, such as Clean Cotton, Lavender and Vanilla have all been left in the shadows of two bold new fragrances. The best selling scented candles in the Candle Shack range were the delicious ‘Sweet Orange & Chilli Pepper’ and the impossibly fresh ‘Cucumber & Wasabi’ lines.

When Candle-Shack.co.uk was launched little over a year ago, the founders made two key decisions. First, they would only ever use 100% natural soy wax in their scented candles. Second, they would introduce several ‘exciting and quirky’ fragrances to provide customers with an alternative to more classical scents.
The top three selling Candle Shack fragrances throughout 2011 have been:

• Sweet Orange and Chilli Pepper: A sweet and spicy blend of Orange Zest, Tangarine, Bergamot, Cassis and Neroli with undertones of Black-Pepper, Chilli and Musk.

• Cucumber and Wasabi: Grapefruit and Lime, with heart notes of Cucumber, Guava and Passion Fruit, perfectly balanced with base notes of Japanese Wasabi and Coriander

• Clean Cotton & Amber: Clean Cotton with White Blossom top notes, Cashmere heart notes and Amber, Musk and a hint of Patchouli

Candle Shack’s 14 fragrances are the result of 12 months of hands-on market research, where over 100 fragrances were tried, tested and refined, with help from literally hundreds of customers at local markets and numerous focus groups. The results may have surprised many, but Duncan MacLean, Managing Director of Candle Shack had this to say:

“Candle Shack’s bolder fragrances, although perhaps a little unconventional, were not chosen on a whim. Each and every fragrance in our range has been selected based on painstaking research and direct feedback from our customers. Sweet Orange and Chilli Pepper was an instant hit with market customers and has outsold all other fragrances in the range. Its sweet citrus top notes and warm spicy base notes have the broadest appeal I have encountered in any candle. Almost everyone who smells it falls in love with it and we have struggled to maintain stock levels. Our Cucumber and wasabi fragrance has also been extremely popular and was leading the field in the summer months.”

These and other Candle Shack fragrances are available to purchase online. Sweet Orange & Chilli-Pepper and Cucumber and Wasabi are available across the entire Candle Shack product range.

--NOTES FOR EDITORS—

Candle Shack is a family run business, specialising in the manufacturer of natural wax scented candles and other home fragrance products. All Candle Shack products are handmade in the UK using the highest quality ingredients.

Candle Shack is a values based company with four core values: Hurt Nobody, Stand Out, Enjoy Life and Be The Best. They aim to be the premier manufacturer of quality natural scented candles in the UK within 5 years, by combining: excellence in design, superior fragrance, and uncompromising quality.

Candle Shack was founded in Summer 2010.
Candle Shack Limited is a company registered in England and Wales.
Company number: 7331656.

Managing Director: Duncan MacLean.

For further information or images, please contact:
Candle Shack Limited
107 Baynton Meadow
Emersons Green
BRISTOL
BS16 7HL
e-mail: press@candle-shack.co.uk
phone: 0845 3870117 .
Duncan MacLean
Duncan MacLean is a founding member and managing director of Candle Shack Limited