StrongMail Enables GamersFirst to Boost the Effectiveness of its Lifecycle Marketing


26th of July, 2011 Bookmark and Share
London, UK, 26th July 2011 –StrongMail, a leading provider of online marketing solutions for email marketing and social media, today announced that GamersFirst (www.gamersfirst.com), one of today’s most popular free-to-play massively multiplayer online game (MMOG) publishers, has greatly improved the effectiveness, deliverability and scale of its lifecycle email marketing programmes by relying on StrongMail's email marketing and deliverability solutions.

Serving more than 30 million users worldwide, GamersFirst offers a variety of multiplayer online games that are free to play and download, but also offer players the ability to purchase virtual items to enhance their in-game experience. In order to drive revenue, GamersFirst relies on email to deliver lifecycle marketing programmes that range from welcome messages that get players started to reengagement campaigns designed to win back inactive users. Since migrating to StrongMail from a custom in-house solution, GamersFirst has boosted its deliverability by 50% to a delivery rate of above 90% with StrongMail's proven email delivery technology and expert deliverability services. A flexible, scalable and easy-to-use solution, StrongMail has also enabled GamersFirst to double its user base without having to increase internal email marketing resources.

“Lifecycle email communications are the foundation for engaging our user base and reducing user churn, and StrongMail enables us take control of this critical part of our business,” said Frank Cartwright, senior vice president of product and platform development, GamersFirst. “StrongMail has empowered us to nurture our relationship with our users by providing a solution that allows us to communicate with each user on an individual level, which has ultimately translated to more active users and increased revenue.”

A complete, enterprise-grade solution, StrongMail enables GamersFirst to easily create, segment, track and test campaigns, as well as monitor its IP reputation and inbox placement from one interface, which has increased the efficiency of its email marketing efforts. By using StrongMail to reliably send targeted reengagement campaigns to users who have not logged in or made a purchase within a certain number of days, GamersFirst has significantly increased incremental revenue.

GamersFirst chose to deploy StrongMail's Message Studio email marketing solution in-house to take advantage of the cost-efficiencies that this model provides, as well as to take control of its deliverability by maintaining ownership of its email reputation and IP addresses. StrongMail's Delivery Services team has been instrumental in dramatically increasing GamersFirst's deliverability rates, which are now among the highest in the online gaming industry.

“StrongMail’s Delivery tools have been critical in managing delivery and provide a real-time view into campaign performance,” said Sara Jamsa, email marketing manager, GamersFirst. “These tools empower us to react and optimise on the fly.”


"The success that GamersFirst has seen with its lifecycle email marketing programmes clearly demonstrates the power of sending the right message at exactly the right time in the customer lifecycle, and that's one of the areas where StrongMail really shines," said Kara Trivunovic, senior director of strategic services, StrongMail. "Keeping players engaged is incredibly important in the highly competitive online gaming space, and having an effective email marketing programme to reach players with relevant messages is one of the key ingredients that helps companies like GamersFirst stand out from the crowd and enjoy continued success."

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About GamersFirst
GamersFirst is the leading Free2Play® MMO game publisher in the Western hemisphere. GamersFirst.com serves more than 30 million players in over 160 countries with offices throughout the Americas, Europe and Asia. GamersFirst.com features the hit MMOG's Knight Online, Fallen Earth, Sword2, War Rock and 9Dragons and the future hits APB Reloaded, Hailan Rising, Victory: Age of Racing and Taikodom: Living Universe. Read more about the company and its games at http://www.gamersfirst.com.

About StrongMail Systems, Inc.
StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media. Offering a comprehensive suite of technology and services, StrongMail takes a fundamentally different approach to traditional email service providers that offers many unique advantages to brands. StrongMail's dedicated online marketing solutions offer the lowest total cost of ownership of any enterprise email marketing solution and easily integrate with customer data sources to help marketers improve the performance of their email marketing campaigns. StrongMail’s email and social CRM agency provides industry-leading strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at www.strongmail.com or via the links below.

Newsletters: www.strongmail.com/site/subscribe/
Facebook: www.facebook.com/StrongMail
Twitter: www.twitter.com/StrongMail
Blogs: www.strongmail.com/resources/blogs/

CONTACT
Tom Woods/Emily Gallagher
Touchdown PR for StrongMail
+44 (0) 1252 717040
strongmail@touchdownpr.com
Touchdown PR
Emily Gallagher