Footfall123 makes social media marketing as simple as 1-2-3

12th of April, 2011 Bookmark and Share
London, April 2011 – Codilink, the world leader in secure digital coupons, today announced its latest initiative, Footfall123, designed to help retailers effectively use social media and digital channels to drive real customers into real stores. This ground-breaking new SaaS offering provides the missing piece of the puzzle of how to effectively convert digital and social media contacts into loyal paying customers.

With the growth of social networks and collective buying sites, high street businesses now have access to a huge number of marketing channels to help drive footfall into their outlets. Businesses that get their marketing right with a simple and consistently relevant approach to customers have a clear opportunity to stand out from the crowd.

The challenge however is two-fold:
Firstly, how can you manage all your different channels easily from one central hub, with consistent messages and offers being broadcast across them all.
Secondly, how can you track the effectiveness of each channel and measure exactly how many customers are being driven in-store from each one.

Footfall123 allows retailers to manage both of these through a simple, intuitive and easy to use platform, at a price that’s in reach of even the smallest retailer.

Ben Chesser, CEO of Codilink, said: “Based on over 5 years and one billion coupons of experience, we’ve built Footfall123 100% from the ground up to serve the needs of high street retailers. It not only helps manage the myriad of new ways of reaching customers such as Facebook, mobile coupons and group buying, but it also gives retailers guidance and ideas of how to do it best. We’re really delighted with the great feedback and ideas we’ve got over the last 6 months with our beta clients, and can’t wait to open Footfall123 up to the whole market.”

Footfall123 has been running in a private beta with a select number of clients since October last year, and has already provided clear financial returns for business across the hospitality, entertainment and event sectors – with an average over £2,000 of incremental monthly revenue being generated per retail location. Trial clients include chains such as Byron Hamburgers and Chilango.

The service will launch to the general public on May 12th 2011 at an invitation only event at the W Hotel in London, with private press briefings and demonstrations being offered during April.

To register your interest in attending the official launch party at the W Hotel, please go to

To request further information on existing clients and campaigns, or an advance briefing of the product please contact David Seddon (

Product Notes:
Footfall123 is a SaaS platform based on the 3 easy steps to effective marketing, and includes the following features:
- Features to import existing customer data from multiple sources
- Tools to collect new customer data via Facebook, Twitter, web sources or physical forms
- Revolutionary customer tagging system permitting easy grouping into actionable segments
- Offer wizard allowing generation of coupons, loyalty cards, gift cards and privilege programs
- Ability to send out email, mobile or printed coupons in less than 30 seconds
- Every single email / SMS / print item is unique and linked to the specific customer
- Ability to post offers and deals into third party networks, including Facebook, Twitter and many others to come
- In-store solution to allow the redemption and validation of customer offers in real-time
- Real-time statistics showing transactions by individual consumer, by channel or by outlet
- Auto-tagging system to show which customers responded to which offers, where and when

Footfall123 is a revolutionary new SaaS platform targeted to all high street retailers. It unifies mobile, email, social media and print into one single hub, and closes the loop of traditional marketing campaigns. It gives businesses real-time tracking of their customers all the way through to the final product purchase inside the retail outlet. On average retailers have generated over £2,000 monthly additional revenue per outlet by using Footfall123.

Codilink is a world leader in the issuance and redemption of secure vouchers. With a particular focus on mobile and email vouchers, Codilink has issued over 1,000,000,000 secure vouchers to date using its proprietary IRIS technology platform. Clients include blue chip brands such as Starbucks, Kraft, Nestlé, FC Barcelona, Seat, VW and Washington Post.

David Seddon
+44 20 7681 4070
David Seddon
David Seddon is a Director of Codilink.