Crown Trade Clean Extreme – The Science To Deliver The Right Paint For The Job

10th of July, 2012 Bookmark and Share
Ideal for a wide range of areas where cleanliness is paramount - including leisure and hospitality areas, food preparation zones and healthcare and hospital environments - Clean Extreme is available in a choice of Scrubbable Matt or Durable Acrylic Eggshell Finish.

Crown Trade’s Clean Extreme Durable Acrylic Eggshell offers the choice of an acrylic paint with durability and longevity as standard, while Clean Extreme Scrubbable Matt offers the same qualities with a true matt finish.

Both coatings extend maintenance cycles with best in class formulations, offering exceptional scuff and dirt resistance, with a high performance ‘scrubbable’ finish.

They also balance durability with good looks - providing a wide-range of colour choice to create an inspirational environment.

Debbie Orr, Crown Trade Senior Brand Manager, said: “When specifiers are working hard to achieve sustainability and best value, it makes perfect sense to make full use of Clean Extreme.

“It’s tough, stain resistant, and walls can be scrubbed clean time and time again, yet the paint finish always looks as good as new.

“When tested under ISO 11998, which is the industry standard method to determine the wet scrub resistance of a dry paint film, Clean Extreme achieved Class 1 scrub resistance.

“This means that it had less than five microns film loss after 200 scrub cycles, equating to a 400 per cent increase in wet scrub resistance compared to conventional emulsion paints.”

Specifiers can enhance their selection of premium products such as Clean Extreme with a powerful new online resource launched by Crown Paints, PaintSpec Finder™.

Available at the facility delivers instant and technically-detailed specification plans for exterior and interior projects, through a user-friendly format that allows the user to filter through a great deal of technical information to pinpoint exactly what products they need for their chosen projects.

PaintSpec Finder™ then pulls together the specifications into a report, with a personalised cover sheet showing the customer’s name, the project and the user’s own details, which is then all ready for users to hand to their client or add to their tender or reference documents.

Clean Extreme is featured in Crown Trade’s Right Paint For The Job video, available to view at

The video demonstrates the scrub test in action and also explains the science behind the formulation of Clean Extreme. It also features other premium Crown Trade products including Steracryl Anti Bacterial paint.

For more details please contact the Crown Trade Customer Relations Team by calling 0845 389 9583, emailing or visit the website at

Jo Foster
Press release written by Jane Shepherd, Shepherd PR Limited, 01538 308685 mobile 07985 129315.